We didn’t start bn labs because we saw a gap in the market or had some grand vision about disrupting software development. We started it because we were tired.
Tired of watching clients get locked into platforms that charged more every year while delivering less. Tired of seeing perfectly good projects collapse under the weight of overcomplicated infrastructure. Tired of the gap between what developers know works and what businesses get sold.
Most software companies either build custom stuff or sell you a product. The custom shops bill hourly and have no incentive to pick simple solutions. The product companies want you on their platform, using their tools, paying their monthly fees forever. Both models push complexity because complexity makes money.
We wanted to build the kind of software company we’d actually want to hire. Small team, no sales people, just developers who’ve shipped enough projects to know what actually matters. Modern tools, simple infrastructure, no vendor lock-in unless it genuinely makes sense.
What we actually do
We build custom software. Mobile apps, web apps, internal tools. The kind of stuff that businesses need but shouldn’t have to overthink.
We build AI products and integrations. Not the hype stuff, the practical implementations that actually improve workflows or add real capability. We’ve been doing this since before everyone had “AI strategy” in their LinkedIn headline.
We offer managed technology services. Websites, hosting, support. This is honestly where we spend a lot of our time, because most businesses just need their website to work, load fast, stay secure, and not become a full-time job for someone on their team. Our managed plans start at $99/month because that’s roughly what it should cost to have a professional team handle your website, not $500 or whatever agencies are charging now.
How we think about infrastructure
We use modern infrastructure. Serverless, edge networks, static site generators where they make sense. Not because these are trendy but because they solve real problems. Better performance, lower costs, fewer servers to babysit.
We care a lot about SEO and AI discoverability. Search is changing fast. Google’s getting weirder, AI models are answering questions that used to drive traffic to websites. If you’re building something on the web in 2026, you need to think about how both traditional search and AI systems will find and understand your content.
Performance and security aren’t features you add later. They’re architectural decisions you make up front. A slow website with good content loses to a fast website with okay content. A security incident costs more than whatever you saved by skipping proper setup.
Why Pleasanton
We’re based in Pleasanton, California. Not San Francisco, not even the peninsula. Pleasanton is far enough from the SF startup scene that we don’t get caught up in whatever framework or methodology is having a moment on Twitter. Close enough that we can meet clients in the Bay Area when it makes sense.
Being a small team in a place that isn’t trying to be a tech hub keeps us focused on work that actually ships. We’re not trying to raise funding or grow to 100 people. We’re trying to build good software and run a sustainable company.
What this blog is for
This blog exists because we have opinions about tools, infrastructure, and how AI is changing development. We use these tools every day. We see what works and what’s just marketing.
We’re not trying to be a news site or cover every product launch. We write about stuff we’ve actually used or have a real point of view on. Sometimes that’s a new AI model. Sometimes it’s explaining why we picked a particular approach for a client project. Sometimes it’s just calling out bad patterns we keep seeing.
If you’re building something, working with developers, or trying to make sense of the current AI moment, this blog is probably for you. We’ll keep it direct and skip the fluff.